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Glossary of Terms: Explaining Complex Concepts in Simple Words πŸ“š

In the world of technology and business, many complex terms are used. We have collected a dictionary of the most important terms and explained them in simple words. In this section you will find explanations of technical and business terms from A to Z.

Let's understand the terms you will encounter when working with 1it.pro.

A​

API (Application Programming Interface)​

In simple words: API is like a "translator" between different programs.

Example: Imagine that your application is a person, and another program is a foreigner. API helps them communicate: your "request for user" is translated into a form understandable to the computer, and the program's response is translated back for you.

Why it's needed: So that different programs can work together without constant human intervention.

Example of use: When you register through Google on a website, this API transfers data from Google to the website.

Analytics​

In simple words: Analytics is like a "personal doctor" for your website that monitors its health.

Example: Imagine that your website is a person, and analytics is a doctor. It constantly measures pulse (visits), blood pressure (conversion), temperature (loading speed) and tells you what needs to be done to make the person feel better.

Why it's needed: To understand how your website works, where there are problems and how to fix them.

Example of use: Google Analytics shows how many people visited your website, where they came from, and which pages they viewed.

B​

Backend (Server-side)​

In simple words: Backend is the "kitchen" of your website where everything is prepared, but clients don't see it.

Example: Imagine a restaurant. Frontend is the hall where clients sit, see the menu and waiters. Backend is the kitchen where chefs cook food, wash dishes, but clients don't see it. Without the kitchen, the restaurant cannot function.

Why it's needed: To process user data, save it to the database and make the website functional.

Example of use: When you place an order in an online store, backend saves your order, calculates the cost and sends it to delivery.

Backup (Reserve copying)​

In simple words: Backup is like "insurance" for your data that saves from losses.

Example: Imagine that you keep a diary every day. If you lose it, you lose all your entries. Backup is like storing copies of the diary in different places: at home, at a friend's, in the cloud. If you lose one, the others remain.

Why it's needed: To protect data from loss due to failures, viruses or errors.

Example of use: Every day the system automatically creates copies of your website so that in case of failure you can restore the data.

C​

CMS (Content Management System)​

In simple words: CMS is like an "editor" for your website that allows you to easily add and change content.

Example: Imagine that you are building a house. Without CMS, you need to write code for each room (walls, floor, ceiling). With CMS, you have ready-made blocks (rooms, kitchens, bathrooms) that you simply arrange at your discretion.

Why it's needed: To create a website without deep programming knowledge.

Example of use: WordPress, Docusaurus, Drupal are popular CMSs that allow creating websites without code.

CRM (Customer Relationship Management)​

In simple words: CRM is like a "personal secretary" for your clients who remembers everything about each client.

Example: Imagine that you have many clients. CRM is like a secretary's notebook where it's recorded: who the client is, what they bought, when they called, what they were interested in, when the next call is. This helps not forget about clients and provide them with better service.

Why it's needed: To not lose clients, improve service and sell more.

Example of use: When a client calls, CRM shows the entire history of communication with them, and you can personalize the conversation.

D​

Database​

In simple words: Database is like a "big library" for your data where everything is stored in order.

Example: Imagine a huge library. Database is the card catalog where each book (your data) has its place (rack, shelf, shelf). When you need to find something, you don't search the entire library, you just look in the catalog.

Why it's needed: To store large volumes of data in a structured way and quickly find them.

Example of use: When you register on a website, your data is saved in the database.

Domain (Domain name)​

In simple words: Domain is like an "address" of your website on the internet.

Example: Imagine that your house has an address. Domain is the same kind of address, but for your website. When people enter your domain in the browser, they get to your website, as if they went by your address.

Why it's needed: So that people can easily find your website on the internet.

Example of use: google.com, facebook.com, amazon.com are these companies' domains.

E​

E-commerce (Electronic commerce)​

In simple words: E-commerce is an "online store" on the internet.

Example: Imagine an ordinary store where you come, choose goods, pay and take them. E-commerce is the same store, but you do it through the internet: go to the website, choose goods, pay online, and delivery is brought to your home.

Why it's needed: To sell goods and services without a physical store.

Example of use: Amazon, eBay, Alibaba are the largest e-commerce platforms.

Email Marketing​

In simple words: Email marketing is like "sending letters" to your clients to communicate with them.

Example: Imagine that you have many friends. You want to inform them of news, offer a discount or just say hello. Email marketing is an automated system that does this for you: sends letters to the right people at the right time.

Why it's needed: To maintain connection with clients, sell more and build relationships.

Example of use: You receive a letter from your favorite store with a discount for your birthday this is email marketing.

F​

Frontend (Client-side)​

In simple words: Frontend is the "showcase" of your website, what clients see.

Example: Imagine a store. Frontend is the showcase where you see goods, price tags, signs. This is what clients see when they enter the store. Without a showcase, clients won't know what's inside and won't enter.

Why it's needed: To provide the user with a convenient interface for interacting with the website.

Example of use: Buttons, menus, images, text on your website this is all frontend.

G​

GDPR (General Data Protection Regulation)​

In simple words: GDPR is like "rules of the game" for working with people's personal data in Europe.

Example: Imagine that you have a personal notebook with friends' phones. GDPR says that you must: ask permission to record, store data safely, allow people to delete their data, etc. These are rules to protect personal data.

Why it's needed: To protect people's rights to their personal data and avoid fines.

Example of use: When you register on a website and agree to data processing this is GDPR.

Google Analytics​

In simple words: Google Analytics is like a "free doctor" for your website that monitors its health.

Example: Imagine that you have a website. Google Analytics is like a doctor who constantly measures: how many people entered, where they came from, which pages they viewed, how long they were on the website. It gives you recommendations on how to make the website better.

Why it's needed: To understand how your website works and how to improve it.

Example of use: Google Analytics shows that 70% of visitors come from Facebook and 30% from Google, which helps configure advertising.

H​

Hosting​

In simple words: Hosting is like "renting space" for your website on the internet.

Example: Imagine that you want to open a store. You need a place (premises). Hosting is such "premises" for your website. Without it, the website has nowhere to "show" because it has nowhere to "live".

Why it's needed: So that your website is available 24/7 on the internet.

Example of use: When you enter a domain in the browser, hosting finds your website and shows it.

HTTP/HTTPS​

In simple words: HTTP/HTTPS is like the "language of communication" between your browser and the website.

Example: Imagine that you are talking to a friend on the phone. HTTP is an ordinary conversation, HTTPS is a conversation in code that no one will understand except you and the friend. HTTPS is more secure.

Why it's needed: So that the browser can "understand" and show the website.

Example of use: When you go to a website and see "https://" this is a secure connection with a lock.

I​

IP Address​

In simple words: IP address is like a "mailing address" of a computer on the internet.

Example: Imagine that your house has an address. IP address is the same kind of address, but for a computer on the internet. When you go to a website, your IP address tells the server where to send data (answers to your requests).

Why it's needed: So that the computer can find the right website and get an answer from it.

Example of use: When you go to a website, your IP address can be used for geolocation (determining your city).

Integration​

In simple words: Integration is like "gluing" different programs so they work together.

Example: Imagine that you have a calendar in your phone, a calendar in your computer, and a calendar in your mail. Integration is like synchronizing all these calendars so they show the same thing in real time.

Why it's needed: To avoid duplication of work and make business processes more efficient.

Example of use: Website integration with CRM when an order from the website is automatically created in CRM.

L​

Lead​

In simple words: Lead is a "potential client" who has shown interest in your business.

Example: Imagine that you are advertising a store. Lead is a person who entered the store, looked at goods, but hasn't bought anything yet. They showed interest, but haven't become a client yet. Your task is to turn them into a client.

Why it's needed: To focus on people who are already interested in your product.

Example of use: A person left their email on the website to receive a discount this is a lead.

Landing Page​

In simple words: Landing Page is like a "one-page website" created for one purpose.

Example: Imagine that you are inviting guests to a party. Landing Page is like an invitation where only one thing is written: "Come on Saturday at 20:00". There's nothing extra, only the main information and a call to action.

Why it's needed: To focus the client's attention on one goal (purchase, registration, subscription).

Example of use: A page where a free e-book is offered for subscription to the newsletter.

M​

Marketing​

In simple words: Marketing is the "art" of attracting clients and selling them goods.

Example: Imagine that you want to sell lemonade. Marketing is everything you do to make people buy your lemonade: beautiful showcase, advertising, tasty lemonade, pleasant atmosphere. This is the whole process of attracting clients.

Why it's needed: So that people know about your product and want to buy it.

Example of use: Advertising on social networks, email newsletters, SEO promotion this is all marketing.

Mobile-friendly (Adaptive design)​

In simple words: Mobile-friendly is a website that "understands" and looks good on phones.

Example: Imagine that you have a book. An ordinary website is a book in A4 format, which is inconvenient to read on a phone. Mobile-friendly is the same book, but in pocket format, where the text is large, pictures are adapted to the screen.

Why it's needed: So that people can use the website on their phones.

Example of use: When you go to a website from a phone and it automatically adjusts to the screen size.

O​

Online Store​

In simple words: Online Store is a "virtual store" where you can buy goods through the internet.

Example: Imagine an ordinary store. Online Store is the same store, but it exists only on the internet. You go to the website, choose goods, add them to the cart, pay online, and goods are delivered to your home.

Why it's needed: To sell goods without a physical store.

Example of use: Amazon, eBay, AliExpress are the largest online stores.

P​

Payment Gateway​

In simple words: Payment Gateway is like a "cashier" on the internet that accepts payments.

Example: Imagine that in a store you go to the cash register. Payment Gateway is like a cashier who accepts your money, checks their authenticity and sends to the seller. Only this cashier works online and accepts payments with cards.

Why it's needed: To accept online payments securely.

Example of use: When you pay for an order with a card on a website, Payment Gateway checks the card and money is deducted.

SEO (Search Engine Optimization)​

In simple words: SEO is the "art" of making a website such that search engines (Google, Yandex) love it.

Example: Imagine that your website is a book. SEO is like making the book understandable to the librarian (search engine): good title, correct tags, relevant text. Then the librarian will understand what the book is about and will recommend it to people looking for such a topic.

Why it's needed: So that people can find your website through Google search.

Example of use: When you search "buy sneakers online", Google shows websites that are well optimized for this query.

S​

SSL/TLS (Secure Sockets Layer / Transport Layer Security)​

In simple words: SSL/TLS is like "encryption" for your website so that data is transmitted securely.

Example: Imagine that you are transmitting a secret letter. SSL/TLS is like sealing the letter in an envelope with a combination lock. Only you and the recipient know the code, and no one can read the letter on the way.

Why it's needed: To protect user data (passwords, cards) when transmitted over the internet.

Example of use: When you see a lock in the browser and "https://" it means the connection is protected by SSL/TLS.

Server​

In simple words: Server is like a "powerful computer" on the internet that stores websites and processes requests.

Example: Imagine that your website is a house. Server is like the "foundation and walls" of this house. All files of your website are stored on the server, and it is the server that "serves" your website to people who visit it.

Why it's needed: So that your website works 24/7 on the internet.

Example of use: When you go to a website, the server finds the necessary files and sends them to your browser.

T​

Traffic​

In simple words: Traffic is the "flow" of people who visit your website.

Example: Imagine that your website is a store. Traffic is like the flow of people that enters your store. The more traffic, the more potential clients you have.

Why it's needed: To understand how many people see your website and where they come from.

Example of use: Google Analytics shows that you have 1000 visitors per day from Google search.

UX/UI (User Experience / User Interface)​

In simple words: UX/UI is like "comfort and convenience" of using the website.

Example: Imagine that you go to a store. UX is how you feel in the store: is it convenient for you, is the arrangement of goods clear, is it pleasant to be there. UI is how the store looks: cleanliness, design, signs. Good UX/UI makes staying in the store pleasant.

Why it's needed: So that users enjoy using your website.

Example of use: When you go to a website and immediately understand where to look for the necessary information this is good UX/UI.

W​

Website​

In simple words: Website is a "virtual representation" of your business on the internet.

Example: Imagine that you have a business. Website is like your office on the internet. People visit the website, learn about you, look at goods, can buy something or leave a request. This is your online representation.

Why it's needed: To be available on the internet 24/7 and attract clients.

Example of use: any website you visit for information or purchases.

Webinar​

In simple words: Webinar is like an "online lecture" or "virtual seminar".

Example: Imagine that you want to give a lecture for people from all over the country. Webinar is like a conference hall on the internet where you act as a speaker, and participants listen to you and can ask questions online.

Why it's needed: To conduct training and consultations for people from different places.

Example of use: when a company conducts an online seminar on new products.

Z​

Zapier​

In simple words: Zapier is like "scotch tape for applications" that connects different programs.

Example: Imagine that you have many tools: scissors, glue, tape. Zapier is like tape that connects all these tools so they work together. For example, when a new email appears in Gmail, a task is automatically created in Trello.

Why it's needed: To automate routine tasks between different programs.

Example of use: when a new client fills a form on the website, a card is automatically created in CRM.

🎯 How to Use This Glossary​

For new users:​

  • Start with A learn terms in alphabetical order
  • Use search if you know the term, search for it immediately
  • Remember by analogies compare with real life
  • Apply in practice use terms in everyday work

For experienced users:​

  • Look for new terms learn new concepts
  • Share with team explain terms to beginners
  • Suggest new terms supplement the glossary
  • Use in documentation create your documents with correct terms

πŸ’‘ Tips for Learning Terms​

Learn gradually:​

  • Don't try to learn all at once learn 5-10 terms a day
  • Use terms in conversation practice using them
  • Create your examples come up with your analogies for terms
  • Explain to others the best way to learn is to explain to another

Apply knowledge:​

  • Use terms in work speak about "leads", "traffic", "conversion"
  • Create your term tables adapt to your business
  • Share with team help colleagues understand terms
  • Learn new terms the world of technology is constantly developing

🎯 Conclusion​

Values of this glossary:​

  • Accessibility complex terms explained in simple words
  • Practicality each term is accompanied by a real example
  • Relevance modern terms are used
  • Convenience structure from A to Z for easy search

How this will help your business:​

  • Better understanding you will understand technical and business terms
  • More efficient communication you will be able to communicate better with the team and clients
  • Decision making you will be able to make informed decisions
  • Business development you will be able to develop your business with knowledge of the matter

What's Next?​

Now that you know the main terms, let's look at important concepts.