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Ghost blog management

For your company blog we chose Ghost. It is a modern publishing platform used by blogs at Apple, NASA, OpenAI, and many other tech companies.

Unlike heavy WordPress setups, Ghost focuses on two things only: writing comfortably and loading fast.

🚀 Why does Ghost help SEO?​

Ghost is a strong tool for marketing. Here is how it helps you rank in Google:

  1. Very fast: Ghost runs on Node.js. Sites load almost instantly, which is a major ranking factor.
  2. Clean code: Unlike many other systems, Ghost generates clean markup that search engines can read easily.
  3. Built-in SEO: You do not need plugins like Yoast. Meta tags, sitemaps, and structured data are already configured by us.
  4. Google Discover: With the right structure, Ghost posts are more likely to appear in Google’s recommendations feed on mobile.

📝 How to write and publish an article​

Step 1. Log in to the admin panel​

Go to your-site.com/ghost and sign in.

Step 2. Create a post​

  1. Click "Posts" in the left menu, then click the "+" (New Post) button.
  2. Title: Write a strong headline (H1).
  3. Editor: Just start writing. Ghost uses a card-based editor:
    • To add an image, video, or gallery, click the "+" icon or type / on a new line.
    • You can embed YouTube videos by pasting the link — Ghost will convert it into a player automatically.

Step 3. Set up SEO and cover image​

Click the settings icon (gear) in the top right corner:

  • Post Image: Upload the main image for the article.
  • Excerpt: Write a short teaser (1–2 sentences) that will appear in social media.
  • Authors / Tags: Select the author and categories (tags).
  • Metadata: Check how the article will look in Google and adjust the description if needed.

💡 3 tips to turn the blog into a sales tool​

To make the blog actually bring clients, follow these rules:

1. Solve the client’s pain​

Do not write about how “dynamic” your company is. Write about how to solve the client’s problem.

  • Bad: “Our company is 10 years old.”
  • Good: “How to save 30% on taxes in Poland with automation.”

In every new article, link to older materials or to your services page. This keeps the user on the site longer and improves SEO.

3. Call to action (CTA)​

Always add a button or a link at the end of each article.

  • Example: “Want to set up the same system? Book our free audit.”

🛡 Security and backups​

We have covered everything

Your Ghost blog runs in a Docker container on a Hetzner server. We configured automatic backups of the database and your images every night. Even if you accidentally delete an important article, we can restore it.

Important image rule

Try to upload images in WebP or compressed JPEG format. The optimal image width for the blog is 1200px. This helps keep page loading lightning fast.