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Promotion: where do we start?

Building a website is building the foundation. To bring clients onto that foundation, we need a promotion strategy.

1. Search engine optimization (SEO)​

We build technical SEO into every project:

  • Core Web Vitals: Fast loading according to Google standards.
  • Semantic HTML: Correct heading hierarchy for search engines.
  • SSL certificate: Secure HTTPS connection — an important ranking factor.

2. End-to-end analytics​

We connect Google Analytics 4 (GA4) so you can see the real picture:

  • How much does one customer acquisition cost?
  • Which pages generate the most leads?
  • The user journey from the first visit to the "Contact" click.

3. Tools for EU and UA markets​

Depending on your business location, we help set up:

  • Google Business Profile: Your company appears on Google Maps (critical for local businesses in Poland).
  • Context ads (Google Ads): A fast way to launch traffic for a ready product.
GDPR & cookies

For work in Europe (Poland and beyond), we install the appropriate consent banners (Cookie Consent) so analytics collection matches RODO/GDPR requirements.

Where should you start?​

We recommend starting with basic SEO and Uptime Kuma monitoring so you can always be sure your ad budget is not being wasted on a site that is down.